Title: Free: The Future of a Radical Price
Author: Chris Anderson
In this book by the editor of Wired Magazine, Chris Anderson shows how you can succeed in business by giving it away! Well, almost. You have to know what to give away, and how to give it away. By making certain things free, you are able to drive business your way, because everyone loves a freebie! In the online world of the digital marketplace, there’s no better time to understand the dynamics of the “free” business model than now. And as of this writing, you can even download the unabridged audio book version from audible.com for free.
Review by: Ben